by Carolyn Mae Kim : Social Media Campaigns: Strategies for Public Relations and Marketing

ISBN : #1138948608 | Date : 2016-07-07

Description :

PDF-444be | Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert in… Social Media Campaigns: Strategies for Public Relations and Marketing

Social Media Campaigns: Strategies for Public Relations and Marketing by by Carolyn Mae Kim

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