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Marketing Strategies for Services PDF

by M. M. Kostecki : Marketing Strategies for Services
ISBN : #0080423892 | Date : 1994-01-01
Description :
PDF-c9833 | What are the trends affecting the marketing of services? How is the current tendency towards customer orientation, globalization, deregulation and technological change determining the ways in which leading service firms conduct their marketing activities? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success… Marketing Strategies for Services
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[Pub.58IYf] Marketing Strategies for Services PDF | by M. M. Kostecki
Marketing Strategies for Services by by M. M. Kostecki
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